Michele Bartram

Michele Bartram

U.S. Census Bureau
The U.S. Census Bureau’s first Customer Experience Officer, Michele Bartram currently leads CX and related digital transformation strategies. Prior to joining the Census Bureau, she served in senior customer experience, digital transformation and communications roles in three other federal agencies, including recently in the Commerce Department’s BusinessUSA, winning the President’s Award for Customer Service. Prior to that she served in the Government Publishing Office (GPO) overseeing the U.S. Government Online Bookstore and related marketing. Her first government role was with the United States Mint where she launched the first digital division and ecommerce site in federal government. She started her career in IBM’s National Federal Marketing Division in Maryland as a systems engineer and technology solution consultant for federal agencies such as HHS, SBA, NCUA plus the World Bank. After that, she led major digital and marketing initiatives—including Top 30 ecommerce businesses— in the US and Europe with such major brands as: Lane Bryant, Sears, Rand McNally, Kenneth Cole, Calvin Klein, iVillage.com, Reeds Jewelers, Seagram’s, and Baskin Robbins International. Ms. Bartram earned a Master of Science in Integrated Marketing Communications from West Virginia University and a Bachelor of Science degree in Computer Science from the University of North Carolina at Chapel Hill, where she was a James M. Johnston Scholar.

Thursday, February 17

US/Eastern from 1 :05 PM to 1 :30 PM ( 25 mins )

[Panel] Effectively Leveraging Insights to Increase Customer Activity


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