Karen Naves

Customer experience (CX) has become a critical differentiator between competitors, but a lot of companies are still not getting it right. Accenture estimates 48% of consumers have left a company’s website and made a purchase elsewhere due to a poor experience – so what gives? Let’s face it, buyers have evolved and have become more sophisticated than ever. They have higher expectations when interacting with a brand in terms of amazing experiences across all channels and creating personalized moments that matter.

Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion to learn:

• 3 strategies you can adopt to build amazing CX Strategies to acquire and engage the right customers
• How to create successful profile and audiences
• Proven campaigns to retain and delight your customers
• The role customer data plays in your CX strategy
• Whether you consider a Customer Data Platform (CDP)