Rich Hein

Our digital future is no longer a distant promise. The global pandemic accelerated all things virtual for businesses across all industries. Augmented Reality (AR) applications have been on the rise with “try-before-you-buy” experiences increasing buyer confidence and speeding up the sales cycle. AR has proven that it can add enormous value for consumers in the shopping journey. Once a nice-to-have feature, AR has quickly become an essential technology across multiple industries. This keynote will highlight the possibilities of AR from virtual try-on and immersive 3D product catalogs, to AR supported chatbots and real-time remote support, as well as offer a glimpse into the future.

In this session you will:

• Understand the differences between AR, VR, and Metaverse
• Gain insights into the possibilities for AR in your business
• Attain a peek into the future of AR and the Metaverse

Join Sarah Kimmel, VP of Research, as she presents emerging trends and key takeaways from our 7th annual State of the Digital Customer Experience Report, including:

• Impacts on DCX from the pandemic
• State of the DCX toolkit
• Increasing use of metrics
• Shifting attitudes toward headless CMS and metaverse
• A shift in the perceived impact of AI

Hear from each of our Customer Experience Leader of the Year award finalists.  Then, stay tuned for the announcement of CMSWire 2022 Customer Experience Leader of the Year, and remarks by our winner!

2022 CX Leader of the Year Finalists, presented by CMSWire:

• Ashly Beverage, Head of Customer Experience, Verisk
• David Mingle, Vice President and Global Practice Head, Customer Experience, Reputation
• Adam Cotgreave, Chief Customer & Sustainability Officer, Seasalt