Wednesday, October 26
US/Eastern from 12 :15 PM to 12 :50 PM ( 35 mins )
[Panel] How Multi-Dimensional Experiences are Changing the Branding Landscape
A blending of physical and digital experiences is underway that represents a growing trend in marketing strategies, allowing brands to connect to their consumers in brand new ways. AR, VR and other technologies can provide opportunities for personalization through unique immersive experiences. Customers can try products before purchase, tour brick and mortar spaces virtually, and take gamification to the next level. The possibilities are endless - marketers are presented with new and increasingly popular ways to engage customers and add brand value.In this panel, we’ll explore their impact on the branding landscape as a whole.
Topics may include:
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