Jasmin Guthmann

The exponential growth of digital sales over the last few years led to a manifold increase in business complexity. Retailers have been doing their best to manage this increase, but, according to new research from Contentstack and Incisiv, few have been able to scale their capabilities effectively. In addition, less than half believe they can manage effectively over the next 12 months. In this session, Contentstack Founder and CEO Neha Sampat and VP of the MACH Alliance Jasmin Guthmann will zero in on the biggest marketing gaps retailers see between complexity and preparedness for the future, and offer solutions to help close them. This presentation will touch on: 

• Recent research that shows less than half of retailers believe they can effectively manage all aspects of their digital operations over the next 12 months
• Marketers face four gaps that will detract from their ability to match the pace of business: consumer demand for personalization, difficulty managing omnichannel strategies, lack of speed, and inadequate technology
• It’s time for retailers to do something differently — and MACH technology bridges these gaps and helps retailers succeed