For over fifteen years, Dr. Helen Papagiannis has been working with AR as a researcher, designer, and consultant. AR transforms the way we interact with the world at large, says Papagiannis, an invited member of the World Economic Forum’s Global Future Council on Augmented and Virtual Reality. With the promise of the metaverse rapidly advancing, she develops new insights and innovative ideas to inform decision-makers around the world.
On her website XRGoesPop, Papagiannis also introduces us to the discipline of XR— Augmented Reality, Virtual Reality, and Virtual Beings—and documents how it permeates art, fashion, music, games, and celebrity. Recently, she was chosen as one of 200 artists to reimagine the iconic Louis Vuitton trunk, which she did through a piece of AR artwork displayed in the brand’s storefront windows.
Papagiannis has presented her interactive work and Ph.D. research at global conferences including TEDx, ISMAR (International Society for Mixed and Augmented Reality), and ISEA (International Symposium for Electronic Art). Her TEDx talk was featured among the Top 10 Talks on Augmented Reality and Gamified Life. She is the author of Augmented Human, an insightful guide to the fast-moving technology and how anyone can take advantage of it.
Papagiannis was named among the NEXT 100 Top Influencers of the Digital Media Industry. She is the former Chief Innovation Officer at Infinity Augmented Reality Inc. and Senior Research Associate at York University’s Augmented Reality Lab.
Wednesday, October 26
US/Eastern from 11 :00 AM to 11 :45 AM ( 45 mins )
[Welcome and Opening Keynote] Extending the Customer Experience through the Possibilities of Augmented Reality
Our digital future is no longer a distant promise. The global pandemic accelerated all things virtual for businesses across all industries. Augmented Reality (AR) applications have been on the rise with “try-before-you-buy” experiences increasing buyer confidence and speeding up the sales cycle. AR has proven that it can add enormous value for consumers in the shopping journey. Once a nice-to-have feature, AR has quickly become an essential technology across multiple industries. This keynote will highlight the possibilities of AR from virtual try-on and immersive 3D product catalogs, to AR supported chatbots and real-time remote support, as well as offer a glimpse into the future.
In this session you will:
- Understand the differences between AR, VR, and Metaverse
- Gain insights into the possibilities for AR in your business
- Attain a peek into the future of AR and the Metaverse