Tony White is the founder of Ars Logica, a research and advisory firm specializing in digital experience technologies. He has covered the content management market since its inception in the mid-1990s. Prior to founding Ars Logica in 2006, he held lead analyst roles at GIGA/Forrester Research, the Yankee Group, and the Gilbane Group (ran the WCM practice, 2007-2009). Since then, Tony has focused primarily on helping enterprises evaluate technology requirements and choose the right products for their businesses. End-user clients have included The World Bank, Georgia-Pacific, Yale University, First Republic Bank, the New England Journal of Medicine, Foley & Lardner LLP, Starwood Hotels & Resorts, the Church of Jesus Christ of Latter-day Saints, and many others. Ars Logica also provides product-development and strategic-marketing guidance to manufacturers of CMS, CXM, DAM, portal, search, and WEM software.