Gerry helps large organizations become more customer centric on the Web. His clients include Microsoft, Cisco, VMware, Cars.com, European Commission and OECD. He is the founder and CEO of Customer Carewords, a company that has developed a set of tools and methods to help large organizations identify and optimize their customers’ top online tasks. He has written five books on how the Web has facilitated the rise of customer power. His fifth book, The Stranger’s Long Neck, was published in 2010. The Irish Times described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appeared on BBC, CNN and CNBC television, partaken in various radio shows, and featured in numerous print media publications. Gerry has spoken about top task management in more than 35 countries. He began his Web career in 1994. In 1996, Nua, a company he founded, received the Best Overall World Wide Web Business Achievement award from the European Union.