Cinny serves Customer Insights Professionals. She helps firms strategize, organize, and optimize how they use customer data to derive actionable insights that improve business results. Cinny's research focuses on using customer insights to attract and serve customers, increase customer profitability, and inform product and service development. Cinny is a digital CI expert with 15 years of experience in the unusual combination of insight-based strategy development and execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led and managed global firms' digital agenda in product management, program management for digital platforms including eCommerce, customer experience and journeys, digital and content marketing, and analytics. Her industry experience includes regulated industries such as health care, life sciences, and financial services, as well as publishing, consulting, and event management. Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.