Workshop: Digging for Customer Insights – The Science of Asking Great Questions

Monday, November 12, 2018
8:30 to 10:30 Glessner B

Overview

The heart of successful websites and digital experiences is a direct and powerful connection with customers. To that end, customer insights are unparalleled in their importance to digital success. In this interactive workshop, explore the mind of the customer, understand how they think and unveil the underlying drivers of their behavior. Discover strategies for asking questions that dig deeper and uncover more meaningful responses along with tools you can use to extract insights from your customers.

VoC & Customer-Driven Design

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