Tom Shapiro is CEO of Stratabeat, Inc., a marketing, branding and web design agency. Shapiro has developed marketing strategies for market leaders such as AT&T, Intel, Hewlett-Packard, Clarks Shoes, Kraft Foods and P&G. Prior to Stratabeat, Shapiro was Director of Digital Strategy at iProspect, helping the agency grow from 85 to more than 700 employees during his five years at the firm. Shapiro has a deep passion for neuroscience, human psychology and behavioral science, and his insights have appeared in CMO.com, CNN, Forbes, MarketingProfs, MediaPost and National Center for the Middle Market. His book “”Rethink Your Marketing”” is available on Amazon.
The heart of successful websites and digital experiences is a direct and powerful connection with customers. To that end, customer insights are unparalleled in their importance to digital success. In this interactive workshop, explore the mind of the customer, understand how they think and unveil the underlying drivers of their behavior. Discover strategies for asking questions that dig deeper and uncover more meaningful responses along with tools you can use to extract insights from your customers.
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