CDP Bootcamp: The CDP Software Market – Landscape Overview, Vendor Differentiation & Procurement Strategies

Water Tower B


The CDP marketplace circa 2019 has been characterized by major waves of investment, new entrants, persistent hype, and as a consequence….extreme fragmentation. How’s an enterprise buyer to choose? Join Real Story Group’s Tony Byrne for a tour of the marketplace: trends, categories, and likely future trajectories for 2020. Ideal for those looking into selecting a CDP, the session will also include a business-focused methodology for finding the right CDP fit for your enterprise.

CDP Bootcamp


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