Case Study: How a Top Gaming Company is Winning with Unified Data

Tuesday, November 05, 2019
9:15 - 9:30 AM Keynote Room

Overview

Nearly 67% of the US population plays video games. And, the gaming industry is continuing to grow at a speedy 10% clip with expected profits soaring to $180B by 2021. Demand for one of world’s favorite pastimes isn’t slowing, neither are gaming companies’ desire to profitably grow market share while competing with more than 2,800 gaming entities across the US.

We’ll take a deep dive into how one gaming company takes advantage of the collective strengths of their four major studios by capturing player data holistically. The customer data initiative wasn’t without its challenges and you’ll learn how they navigated the challenges of people, process and technology to reimagine their go-to-market strategy.

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