How HubSpot Created Our First-Ever ‘Voice of the Customer’ Program

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Through a new ‘Voice of the Customer’ program, HubSpot is aggressively identifying and cross-functionally taking action on our most challenging customer feedback. As “Customer-First” continues to be integrated into every part of our business, products, and service offering, how HubSpot operates is changing. Come learn from HubSpot’s journey on how to future-proof your company and build a #CustomerFirst “VoC” program.
In this session, you will:
  • Discover the specifics of why and how your company should invest in a #CustomerFirst “Voice of the Customer” program
  • Gain insight into key lessons learned from HubSpot’s journey
  • Learn how HubSpot is using AI/Machine Learning to support our VoC Program
  • Get inspired about how your company can embed your customer voice into all aspects of the business

VoC & Customer-Driven Design


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