Customer Journey Bootcamp: Successful Engagement – The Neuroscience of Decision Making

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Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Lack of action and follow-through have negative consequences for the customer journey and business outcomes. Using neuroscience, this session provides a unique approach to influencing and inspiring others to take action. During this interactive session, you learn how to:

  • Connect three pathways to influencing others’ brains and understand how to approach people’s resistance to change
  • Identify what your audiences’ brains find rewarding and appeal to these motivational drivers in your communication
  • Use heuristics (mental shortcuts) to influence your audience’s actions in an effortless way

Customer Journey Bootcamp


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