Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act on it?
There has been so much hype lately on the impact of storytelling in business communication. We keep hearing the buzz about the brain being wired for stories. We know the importance of setting, character, and action. And we realize that while bullet lists make communication efficient, it’s the emotion behind a story that counts. This is why we devour news, novels, and movies. We know all this. But there is so much more. For example, not all stories are created equal. While we tout the “memorability” factor of stories, the human brain can forget them. How many stories do you really remember from the past week? To influence others’ action, we must ask: What makes a story memorable? And what is the optimal amount of narrative we can use, especially when we communicate scientific and technical information? After all, we want to be memorable and credible. In part 3 of the Customer Journey Bootcamp, we’ll review the latest brain science research on storytelling and how to best apply it to influence others in business settings.
Monday, November 04, 2019
11:00 AM - 1:00 PM
Being memorable is critical in business because customers make decisions in your favor based on what they remember, not on what they forget. Unfortunately, in business contexts, people are more forgettable than they are memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it’s exposed to a business presentation, and during studies we conduct monthly with corporate teams, we observe that people retain less than 1% of business content after 48 hours. In this keynote, learn what it takes to keep your audiences’ brains engaged and likely to recall.
Tuesday, November 05, 2019
4:30 - 5:00 PM
Engage today's top digital customer experience executives.Learn More