Customer Data Platforms: Back to Basics

Wednesday, November 06, 2019
11:45 AM - 12:30 PM Analysis

Overview

CRM. CMS. GIS. DMP. GA. SAAS. And now CDP…

If it seems like you’re being asked to learn a new acronym and integrate a new technology into your marketing practice every few days, that’s probably because you are.

Which is why if you haven’t taken the time to get to know CDPs (Customer Data Platforms) yet, we don’t blame you. With 78% of enterprise companies saying they either have or are planning to implement one, if you don’t already understand CDPs, it’s time to do a little research!

Join Kokila Mallikarjuna, Principal Consultant at Lytics, as she explains how to use CDPs to:

  • Execute low-effort marketing campaigns with high impact on ROI
  • Leverage predictive analytics for smart segmentation
  • Improve your marketing operations to deliver personalization

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