Kokila Mallikarjuna
Lytics
As a Principal Consultant at Lytics, Kokila Mallikarjuna inspires organizations to leverage data to create and deploy 1:1 customer experiences. Her current client list includes global organizations in the B2B and B2C space and covers a variety of industries. In a career that spans over 10 years of client-side experience, she has the unique perspective of creating data-driven multichannel lifecycle programs for both established enterprises and rapid-growth start ups. During her respective tenures at Nike and Adidas, she advocated for and deployed customer-centric CRM programs. In her roles with Chewy and Magic Leap, she helped lay the foundations for developing digitally-focused customer engagement programs.
Websites
Lytics
Session
Customer Data Platforms: Back to Basics
CRM. CMS. GIS. DMP. GA. SAAS. And now CDP…
If it seems like you’re being asked to learn a new acronym and integrate a new technology into your marketing practice every few days, that’s probably because you are.
Which is why if you haven’t taken the time to get to know CDPs (Customer Data Platforms) yet, we don’t blame you. With 78% of enterprise companies saying they either have or are planning to implement one, if you don’t already understand CDPs, it’s time to do a little research!
Join Kokila Mallikarjuna, Principal Consultant at Lytics, as she explains how to use CDPs to:
- Execute low-effort marketing campaigns with high impact on ROI
- Leverage predictive analytics for smart segmentation
- Improve your marketing operations to deliver personalization
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