Why Messaging is a Means for Digital Transformation

Tuesday, November 05, 2019
3:30 - 3:45 PM Keynote Room

Overview

As consumers, we have switched most of our conversations with friends and family away from phone calls to messaging. However, when we want to contact a business, we’re often required to block 20 minutes of our busy, over-scheduled, day and make a call. Only 3% of consumers enjoy IVR, and support voice calls account for a massive chunk of the budget. With this in mind, many brands have adjusted these customer journeys by switching these conversations to asynchronous messaging. Hear from a Google expert about how pioneering businesses have recognized messaging as the future of excellent customer experience and why you should make messaging a part of your DT strategy.

Digital Operations & Platforms

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