Vab Dwivedi

Director, Design Analytics

Vab Dwivedi is the Director of Design Analytics at Dell. Over his 13+ years at Dell, Vab has worked in roles across IT and Sales leadership. Over the last 7 years, Vab has led a transformation of the A/b testing program from a small operation to a global IT experimentation product team that has over 50 full time resources. The program is critical in the product development roadmap for all of’s digital applications. Prior to Dell, Vab graduated from the University of Texas with a bachelor’s degree in Economics.



Keynote: Focusing on Customer Behavior Is The Key To Simplifying Their Journey

Being data driven in your decision making is a good idea. But what data should you be using? If you’re only looking at top line metrics, like revenue, you’ll miss why your customers are struggling through their journey on your digital platforms. Diving into visitor behavior is critical to really understand how you can provide a better experience for your users. Join Vab Dwivedi, Director of Design Analytics at Dell, to learn how an industry leader is driving change through smarter, customer-centric decision-making. You’ll hear about Dell’s approach to better understanding how users are navigating digital properties, engaging with products, and interacting with the brand.

Customer Data & Analytics

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