Customer Journey Bootcamp: Using Personas to Fuel Digital Experiences that Drive Demand

Water Tower A

Overview

Many marketers of complex products and solutions say they have personas. The trick is, once you have them, how do you use personas to create compelling digital experiences that drive demand? In this interactive workshop, you’ll learn how to gain a competitive advantage by using the information in your personas to create relevant stories with context that engages buyers. This means addressing the priority needs and concerns your customers must answer to choose to buy from you. Buyers have changed. Buying complex solutions has gotten, well…more complex. Let’s fix that.

In this session, you will learn:

• What information your personas must have to be useful – and how to get it
• The Conversational Formula for creating progressive digital experiences
• Why Inclusive Relevance is becoming more important to winning the sale

Customer Journey Bootcamp

Speakers

Ardath Albee

CEO Marketing Interactions

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