Vab Dwivedi

Director of A/b Testing & Analytics

Vab Dwivedi is the Director of A/b Testing & Analytics at Dell. Over his 12+ years at Dell, Vab has worked in roles across IT and Sales leadership. Over the last 6 years, Vab has led a transformation of the A/b testing program from a small operation to a global IT program that has over 40 full time resources. The program is critical in the product development roadmap for all of’s applications. Prior to Dell, Vab graduated from the University of Texas with a bachelor’s degree in Economics.



A/b Testing Beyond CRO

A/b testing doesn’t have to be limited to current state optimizations of your eCommerce platform. As your program matures, earning a seat at the decision makers table for large scale IT and Marketing decisions is a very achievable goal. How you position your tests to be customer focused while answering key business and product goals can lead to big things for your program. In this session you will get to hear how Dell has leveraged its testing program into a critical part of the product development process over the last 12 years.

Wednesday, November 14, 2018

11:00 to 12:00

Analytics, Personalization & Optimization

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