Tony Byrne

Founder & CEO
Real Story Group

In 2001, Tony Byrne founded Real Story Group (formerly CMS Watch), setting out to create a new kind of research and advisory firm, one that worked only for enterprise technology customers who wanted the real story about Digital Workplace and Marketing Technologies. Over the years, Real Story Group’s research became known for its technical depth, toughness and absolute neutrality. During the past decade, Tony has advised clients such as the US Dept. of the Treasury, the American Association of Retired Persons, MBC Television of Dubai, The Canadian Cancer Society and The Seattle Children’s Hospital. Today, Real Story Group evaluates Web Content Management, Digital & Media Asset Management, ECM & Cloud File Sharing, Enterprise Collaboration & Social Software, Enterprise Mobile Technology, Portals and Content Integration, SharePoint and Marketing Automation & Social Technologies. Tony is the original author of The Real Story Group’s Web Content Management research, a former journalist, and a 20-year technology industry veteran. Prior to 2001, he managed an engineering team at a systems integration firm. He now focuses his own research on Enterprise Community and Collaboration software, SharePoint and Web Content Management.

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Real Story Group   

Session

Customer Data Platforms: A Critical Assessment

(CDPs) are all the rage, and for good reason: building homegrown customer data aggregation layers can prove hard and inflexible. CDPs can give marketers a much more adaptable environment to unify customer and prospect records, supporting more effective omnichannel engagement. Yet the platforms themselves are not simple, and you have nearly two dozen different options to choose among. Which one is right for your specific needs? Join a fast-paced, critical assessment of this technology and the major players. Find out whether CDP technology makes sense for you, and if so, how much you should expect to spend, where the pitfalls lie and how to select the platform that fits best for your needs.

Tuesday, November 13, 2018

14:00 to 15:00

Platforms, Stacks & Operational Success

Workshop: The Right Way to Select Digital Experience Technology

This fast-paced workshop will give you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, Marketing Automation and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant will receive a copy of Tony Byrne’s book, “The Right Way to Select Technology”.

Monday, November 12, 2018

14:00 to 16:00

Platforms, Stacks & Operational Success

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