Tom Shapiro

Founder & CEO
Stratabeat

Tom Shapiro is Founder and CEO of Stratabeat, Inc., a marketing, branding and web design agency. Shapiro has developed marketing strategies for market leaders such as AT&T, Intel, Hewlett-Packard, Clarks Shoes, Kraft Foods and P&G. Prior to Stratabeat, Shapiro was Director of Digital Strategy at iProspect, helping the agency grow from 85 to more than 700 employees during his five years at the firm. Shapiro has a deep passion for neuroscience and human psychology, and his insights have appeared in CMO.com, CNN, Forbes, MarketingProfs, MediaPost and National Center for the Middle Market. His book “Rethink Your Marketing” was published in 2017.

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Stratabeat   

Session

Workshop: Why They Click – The Brain Science Behind Online Behavior

Your website visitors arrive on your site, look around, read a bit, navigate and often take an action of some kind while there. The mountain of data available from web analytics, behavioral analytics, IP detection and more provides businesses with useful information to make a brand’s digital experiences better. However, data is meaningless unless you go beyond the “what” to understand the “why.” What’s needed are insights into the human mind and mapping these to the customer journey. Take a deeper approach to data utilization that can yield remarkable insights into your audience and breakthrough ideas for strengthening your relationship with your customers.

Monday, November 12, 2018

8:30 to 10:30

Analytics, Personalization & Optimization

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