Siobhan is full time editorial manager for Simpler Media Group, Inc. Prior to joining SMG/CMSWire she worked as a research consultant for the design consultancy, Helsinki Group and in the Wildlife Conservation Society’s library, where saying hello to the sea lions was part of the daily commute. She is based in Brooklyn and has a MLIS, Library and Information Science, from The University of Pittsburgh.
A classic set of cultural, budgetary and priority conflicts have long existed between the marketing and IT departments. As the CMO has taken on more ownership of customer facing digital experiences, new forms of digital teams have emerged. This lively discussion will examine perspectives on how to design the modern digital experience team, including perspectives from The New York Times, National Bank of Canada, Comcast and Bank of America who are all undertaking significant digital and digital transformation initiatives.
Tuesday, November 13, 2018
13:00 to 13:45
Engage today's top digital customer experience executives.Learn More