Carmen Simon


Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don’t act on it?



Keynote: The Neuroscience of Engagement

Everyone in business aspires to engage others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. What does it really take for the brain to be engaged? An intriguing approach in understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of overstimulation? The answer is yes. Scientists used to believe that boredom was defined by the absence of stimulation. But new discoveries show that too much stimulation can have a similar effect. The good news is that the brain does not want to stay bored for too long. From an evolutionary point, humans cannot afford to stay bored. This keynote offers four evidence-based practical guidelines, which you can use immediately to create meaningful engagement for your internal and external audiences.

Wednesday, November 14, 2018

8:45 to 9:15

Leadership, Teams & Transformation

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