Carmen Simon

Customer Journey Bootcamp: Successful Engagement – The Neuroscience of Decision Making

Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Lack of action and follow-through have negative consequences for the customer journey and business outcomes. Using neuroscience, this session provides a unique approach to influencing and inspiring others to take action. During this interactive session, you learn how to:

• Connect three pathways to influencing others’ brains and understand how to approach people’s resistance to change
• Identify what your audiences’ brains find rewarding and appeal to these motivational drivers in your communication
• Use heuristics (mental shortcuts) to influence your audience’s actions in an effortless way

Keynote: The Four Habits of Highly Forgettable People

Being memorable is critical in business because customers make decisions in your favor based on what they remember, not on what they forget. Unfortunately, in business contexts, people are more forgettable than they are memorable. Using EEG (electroencephalogram) technology, we can detect what happens in the brain when it’s exposed to a business presentation, and during studies we conduct monthly with corporate teams, we observe that people retain less than 1% of business content after 48 hours. In this keynote, learn what it takes to keep your audiences’ brains engaged and likely to recall.