Workshop: Solving for the VoC and VoB through Zero-Based Design

Monday, November 12, 2018
14:00 to 16:00 Adriatic / Aegean


At T. Rowe Price’s Innovation Lab, the mission is to reimagine the investing experience through zero-based design (ZBD). Experience designers are the voice of the customer and also the voice of employees. It’s important to use design thinking and UX to discover a great solution that solves both sides of the problem while championing the VoC. This workshop will form VoC and VoB teams to work through the ZBD process to gather pain-points, vote, create a lot of solutions quickly, vote, converge ideas and then, yes, vote some more, on the favorite solutions. The workshop will end with each group presenting their innovative solution… but not until after a twist!

VoC & Customer-Driven Design


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