Using A Data Driven Approach to Plan Customer Experiences

Wednesday, November 14, 2018
13:00 to 14:00 Baltic / Bering

Overview

TruStage, the direct-to-consumer brand of CUNA Mutual Group, recognized an opportunity to expand its reach to help even more consumers take control of building financial stability and protecting what matters most. That required TruStage to focus on expanding its media mix to reach a younger audience through a diversified and personalized data and connections strategy, creating experiences leading to conversion, retention, and engagement. Learn how TruStage created an enriched behavioral analysis of their prioritized segments and used this to inform the planning of experiences, cross channel journeys and messaging.

Analytics, Personalization & Optimization

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