Wednesday, October 21
1 :35 PM - 2 :00 PM EST ( 25 mins )
As Covid-19 hit, this billion-dollar CPG business experienced a hit themselves, to their pets business. Consumers relinquished beloved pets, retailers shuttered, and Direct to Consumer became the business; sole sales channel, disrupting relationships with consumers, distributors and suppliers.
In this presentation and live Q&A, we explore their fast adaptation, how they leveraged their digital ventures to build new journeys, and the keys behind their successful business continuity.
Founder and CEO
Vice President, Chief Enterprise Architect
DESIGN: A 2020+ Customer Experience
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