Wednesday, October 21
1 :35 PM - 2 :00 PM EST ( 25 mins )
As Covid-19 hit, this billion-dollar CPG business experienced a hit themselves, to their pets business. Consumers relinquished beloved pets, retailers shuttered, and Direct to Consumer became the business; sole sales channel, disrupting relationships with consumers, distributors and suppliers.
In this presentation and live Q&A, we explore their fast adaptation, how they leveraged their digital ventures to build new journeys, and the keys behind their successful business continuity.
Annette Franz
Founder and CEO
CX Journey
Praveen Moturu
Vice President, Chief Enterprise Architect
Mars
Breakout
DESIGN: A 2020+ Customer Experience