Wednesday, October 21
1 :35 PM to 2 :00 PM ( 25 mins )
As Covid-19 hit, this billion-dollar CPG business experienced a hit themselves, to their pets business. Consumers relinquished beloved pets, retailers shuttered, and Direct to Consumer became the business; sole sales channel, disrupting relationships with consumers, distributors and suppliers.
In this chat hear from company VP and renowned CX design expert as we explore their fast adaptation, how they leveraged their digital ventures to build new journeys, and the keys behind their successful business continuity.
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