[Welcome and Opening Keynote] Unlocking the Full Power of the Customer Experience

CX is one of the most exciting and dynamic areas of modern marketing, but what if we’re only scratching the surface of its potential? In this keynote address, we’ll discuss the transformational opportunity unlocked by a simple shift: understanding the importance of crafting long-term relationships with customers over short-term transactions. Inspiring tales of success and hard-earned lessons-distilled down to an actionable framework that helps us understand where the future is headed and how to lead our organizations forward. 

You will learn:

• How to use data to look beyond short-term transactions and understand the full value of your customer relationships
• How to optimize those interactions to acquire, develop, and retain more profitable customers to prioritize your business for growth
• Where to make key investments to maximize your opportunities for success