[Welcome and Opening Keynote] Extending the Customer Experience through the Possibilities of Augmented Reality

Our digital future is no longer a distant promise. The global pandemic accelerated all things virtual for businesses across all industries. Augmented Reality (AR) applications have been on the rise with “try-before-you-buy” experiences increasing buyer confidence and speeding up the sales cycle. AR has proven that it can add enormous value for consumers in the shopping journey. Once a nice-to-have feature, AR has quickly become an essential technology across multiple industries. This keynote will highlight the possibilities of AR from virtual try-on and immersive 3D product catalogs, to AR supported chatbots and real-time remote support, as well as offer a glimpse into the future.

In this session you will:

• Understand the differences between AR, VR, and Metaverse
• Gain insights into the possibilities for AR in your business
• Attain a peek into the future of AR and the Metaverse