[Welcome and Keynote Address] Marketing Ops Leadership for a Changing MarTech World

Amid a rapidly changing world of MarTech, the practice of marketing operations holds promise to apply structure over chaos. But not everyone agrees on best practices for marketing operations, and within large enterprises especially, marketing ops leaders and teams can become hopelessly stretched by competing demands.

Join Real Story Group founder Tony Byrne as he briefly lays out some marketing ops lessons and patterns shared by RSG’s MarTech Stack Leadership Council. Tony will then interview a council member who leads a marketing ops team at a global hospitality firm to find out how they are addressing the challenge.

Amid a swirl of competing cross-currents, some marketing ops patterns are emerging. Come find out what they are.