Wednesday, May 18
12 :55 PM - 1 :25 PM EST ( 30 mins )
Touch points occur throughout the customer journey and are essential tools for creating an integrated VoC program. In this panel, we’ll discuss how feedback across channels provides the information necessary for a comprehensive analytics program. In-store, online, and at every support interaction, we’ll learn how touch points are an opportunity to build a complete picture of the customer journey.
Topics may include:
CMSWire / SMG
Head of Client Experience Measurement & Analytics
Charles Schwab & Co., Inc.
Founder & CEO
Customer Experience Professionals Association
Chief Marketing Officer
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