[Main Stage] Navigating the Privacy Paradox and Creating Trusted Customer Experiences

Customers today have two primary expectations when it comes to organizations they engage with: 1) that these companies will provide streamlined and connected customer experiences across all channels, and 2) that they will not only follow privacy requirements, but proactively respect their data privacy. These two seemingly conflicting needs require out of the box strategizing, amazing data governance, and - you guessed it - a flexible and trusted Customer Data Platform.

In this session, attendees will learn:

• What the privacy paradox is that all organizations now face
• Top challenges facing all organizations in providing cohesive and omnichannel customer experiences
• Top 4 CDP use cases
• 3 ways CDPs help bring together successful CX strategies