[Main Stage Keynote] Switching to a First-Party Data Strategy in the Third-Party Cookie Apocalypse

Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to:

• Apply 3 key mandates to your CX initiative
• Shift your data strategy from third-party to first-party
• Leverage key MarTech to power more comprehensive marketing campaign