[Main Stage] Human-Centered Design Thinking for NextGen Customer Service

Providing customer service in a world where the new normal requires us to become even more digital demands us to rethink the methods we use. Design thinking techniques can help to brainstorm ideas to elaborate a technical roadmap plan to review the way you currently interact with your customers. Using exercises involving stakeholders in discussions about the current and desired states of a given product or service and how customers are supported, these techniques embrace human-centered design and a focus on tangible action items and outcomes. In this workshop, Eduardo Moraes will share Cylogy's experience on helping companies to better interact with their online communities, improve their content publishing processes and build more relevant digital experiences. Specifically: 

• What is Human-Centered Design Thinking
• Which techniques can be used to rethink customer service
• What are the outcomes obtained after a Design Thinking workshop