[Main Stage Breakout] The Digital Experimentation Model in the Experience Economy

Against the backdrop of a rapidly intensifying digital transformation of social and business interactions, where an online-first consumer mindset is dominant, the experience economy is alive and well around us. Thanks to the democratizing effects of technology, there are low barriers to entry for e-commerce businesses nowadays. Anyone can have a website, meaning that competition is rife and finding a differentiating edge is even more crucial.

It’s imperative that an e-commerce digital experience is bug-free, but what happens when your competitors deliver a “wow” experience for your target market? It not only raises the bar on a brand interaction that transcends the consumer expectations but also puts your business at an immediate disadvantage. Learn how your brand can take advantage of the experience economy through data, experimentation and innovation at scale.