[Keynote] Agile CMS: An API-First Approach for Content, Technology and Speed

Join Neha Sampat, CEO and cofounder of Contentstack, as we dive into the structures of creating content faster as you build the ultimate customer experience. Anchored in leading industry research and insights, you’ll learn the keys to building an agile customer experience approach quickly and effectively. Marketers, developers and teams involved in digital transformation initiatives will want to attend this session on building a platform CX using an API-first approach.

In this session, you will learn how to:

• Empower marketers to create more with less developer dependency
• Speed content creation, streamline workflows, and infuse cool functionality into your digital experiences
• Win at omnichannel personalization--without perspiration
• Quickly engage customers in new channels for better results
• Action research findings from business and technical peers to inform your digital strategy