Wednesday, February 16
3 :00 PM - 3 :40 PM EST ( 40 mins )
The last two years have ushered in a dramatic acceleration of digital transformation. In fact, a recent McKinsey survey estimates that the pandemic sped adoption of digital technologies by seven years. From contactless pickup, to digital contact tracing and improved omni-channel experiences, many physical or in-person experiences have transitioned online – with customer demand for these conveniences to stay. When the last good experience becomes the standard expectation going forward, how do you rethink your overall experience in a world where customers no longer distinguish between online and offline? To stay competitive in this new business environment requires new strategies to keep customers engaged and brands investing in their digital experience and transformation.
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