[Breakout] Where First-Party Data Goes, Tech Must Follow

It’s a perfect storm for marketers: digital/physical engagement models vs. the rising tide of digital privacy. This new engagement model requires marketers to recognize customers and understand their behavior across digital channels more expansively than ever before. The continuing onslaught of privacy announcements seem to impede the ability to collect and use the very data marketers need to understand digital behavior and tune reactions. Learn why marketers must lessen their dependence on third-party cookies and prioritize the collection, use, and protection – of first-party data.