[Breakout] Using the Customer Journey as a Vehicle to Break Down Data Silos

Often times, organizations store customer data in disparate, disjointed repositories and are unable to harness the full power of this data. Creating a unified view of the data can be challenging, since there isn't a readily available schema to unify marketing, sales and support data. But what if we could use journey mapping, a key concept from design thinking, to weave customer data together. Join Mukesh in this webinar to explore a human-centric way to break down data silos.