Thursday, July 29
2 :15 PM - 2 :40 PM EST ( 25 mins )
Customer Experience (CX) measurement is only effective when metrics link strongly to both customer success and brand success. Measurement approaches — such as attribution and mix modeling — still leave marketers blind as to how well their strategies worked. According to Forrester Research, a more holistic view can identify opportunities to improve the efficiency of marketing budgets by 15% to 20%. By combining accurate data with AI-infused analytics, marketers can modernize CX measurement – moving from isolated methods to an all-embracing state that captures marketing performance improvements.
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Engage today's top digital customer experience executives.Learn More