[Breakout] End-to-End Solutions for Agile and Scalable CX Delivery

In 2020, the marketing technology landscape grew by 13.6% with a total of 8,000 martech solutions available on the market. Digital experience management is the second fastest growing category and will only continue to expand in 2021 and beyond. With so many solutions, there are two primary questions - exactly what technology is needed and how do you use technology efficiently to enable agility across content and marketing teams? This session will focus on the foundational technology needs brands have in order to not just meet customer expectations, but evolve quickly alongside them. 

This session will cover:

• How to manage the end-to-end content lifecycle using a centralized content hub

• How to tap into customer data that you are collecting

• How to create a personalization program that helps to deliver personalized experiences with agility and at scale