Phil Kemelor is an independent consultant with over 25 years of applied experience in marketing, analytics and business process improvement. He develops innovative solutions that require the integration of multi-channel data and digital transformation at global brands; creates branding strategies for leading analytics consulting firms; and writes content for senior executives seeking to build their personal brand.
As a pioneer advocating for the use of data to create digital strategies, Phil wrote and published “The Executive’s Guide to Web Site Measurement and Testing” and in collaboration with The Real Story Group, co-founded “The CMSWatch Web Analytics Report.”
Join a panel of three enterprise digital leaders on selecting DX technology using an agile approach. Learn what an agile approach means to this process and how it compares to traditional RFP processes. Get clear insight on how to apply a more collaborative, stakeholder centric approach for select of mission critical martech platforms, such as CMS. Come away with learnings about how to achieve buy in from executives and procurement teams, and cooperation from vendors who are new to the agile selection approach.
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