Rebecca Fanning

Director of UX

Rebecca Fanning is an Experience Design leader at Phase2 specializing in design strategy, digital transformation and innovation. She believes that behind the most exceptional and valuable experiences sits a deep and genuine understanding of people and what drives them. You can find her mark across multiple products and services including: BMO Harris Bank, AARP, Merck, Verisign, Crossfit and Time Warner Cable.



Lunch & Learn: The ‘P’ Word: People at The Center of Personalization

It’s been said that good customer experiences begin with good employee experiences. But good employee experiences are at risk when it comes to Personalization initiatives—shifting roles and responsibilities, new cross-team collaboration, terminology misalignment, and stakeholder buy-in are all potential pitfalls. Join us for an interactive lunch where we’ll discuss how effective change management is an integral component of Personalization programs at any stage. We’ll provide actionable approaches and tactics to address these personalization challenges and keep you moving forward.

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