Katrina Taylor is Head of User Experience + Product Design for Armoire—a clothing rental service that leverages data to deliver a tailor-made wardrobe to the busy professional woman. Combining a sophisticated algorithm and high-touch personalized experience, Armoire is disrupting the traditional retail industry through insight-driven personalization.
A digital innovator for over 12 years, Katrina is a passionate practitioner of customer empathy, epic storytelling and taking smart risks. She believes agility, active listening and a laser-focus on customer needs are the key ingredients to exceptional digital teams and experiences.
Katrina is a graduate of Dana College and holds a Master of Science in New Media from Syracuse University’s Newhouse School. She lives in Seattle with her husband and three dogs.
AI and Machine Learning are transformative forces in the Digital landscape. But when we rely only on the data, we risk leaving the “person” out of personalization. In this session, discover how Armoire — a data-driven fashion rental company growing double digits month over month — is creating a truly personalized experience by marrying their robust algorithm with face-to-face human interactions.
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