Elizabeth Marshall is a passionate and well-versed technical solutions consultant with over 10 years of experience in the digital space. She is currently the US Northwest and Central Manager, Solutions Consulting, Tealium where she supports today’s top brands in unifying their customer data to better connect with their audiences.
From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign.
Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain.
In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as:
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