Eeshita Grover

Director of Marketing
Cisco

Eeshita Grover is an experienced content strategist with 20+ years in content management and delivery. She has led digital content marketing strategies for the SDN product line at Cisco.

Eeshita’s experience spans across creating and implementing processes for content generation for delivery to brand managers, demand generation teams and sales teams. She has managed, executed and impacted content presentation, maintenance and delivery of content to Cisco.com.

Eeshita’s experience, from the last 13+ years at Cisco, includes effective and innovative management of large projects and multiple content teams, including marcom, technical marketing content and tech communications. She has been engaged in studying customer journeys, driving implementation of enterprise content management systems for publishing product introduction/launch and user content to Cisco.com and building a digital experience via in-product help.

An enthusiastic teacher, Eeshita has taught teaching Technical Writing and Communications courses at San Jose State University for 5+ years.

She has deep expertise and skill in structured authoring, content management, information design, multimedia content, navigation design and document layout. Eeshita’s most recent specialties and interests are deep rooted in digital marketing and content strategies.

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Cisco   

Session

Workshop: Cisco Case Study: How Strategic Content Operations Lie at the Heart of Great Customer Experience

Whether you know it or not, your daily work is part of the machinery that produces customer-facing information and content. Whether you accept it or not, you are part of the machinery that ultimately becomes digital customer experiences.

Given how digitization and customer experience have permeated into our everyday lives, it is imperative to understand how our teams consciously, or not, enable and are constantly part of the experience development process … and how we produce our content is at the heart of this.

When driving a content and information work stream, along with expertise in content creation and analytics collection, you are expected to exert your sphere of influence and expand on transformational leadership skills.

In this session you will learn:

  • 5 lessons from how Cisco rebooted its content production processes, infrastructure and metadata
  • How to define a content work stream – step-by-step and right sizing
  • Defining content goals and exit criteria

Monday, November 04, 2019

11:00 AM - 1:00 PM

Transformation & Leadership

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