Driving Your CDP: Orchestration and Activation Overview

Shedd A


Most of us by now are all familiar with the core concept of a CDP:  “…creates a persistent, unified customer database that is accessible to other systems.*” Most all market-leading CDPs offer marketing activation and campaign orchestration features, on top of this core concept, in varying degrees of focus and complexity.
In this session, we will dive into the orchestration and activation layer, covering use-case planning, audience segmentation, and case study examples on how CDPs have achieved specific marketing business outcomes.

Customer Data & Analytics


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